WWE Smackdown Superstar

WWE Smackdown Superstar
The Great Khali

Wednesday, August 13, 2008

The end of the Attitude Era

The Attitude Era is considered to have ended after WrestleMania X-Seven following a slow decline in ratings.[4] Despite this, the WWF kept most of their audience in this transitional period, fueled with a combination of new factors leading to a fresh product. For one, Chris Kreski took over head writer duties after Vince Russo left for WCW. Kreski was admired by many for heading a creative process that had well-planned storylines. Some of the more remembered angles from this time were Triple H vs. Cactus Jack feuding over the WWF Title, the Triple H/Kurt Angle/Stephanie McMahon love triangle, and the TLC feud between the Hardy Boyz, Edge & Christian, and the Dudley Boyz. At the same time, injuries to Steve Austin and the Undertaker allowed WWF to focus on new stars such as Eddie Guerrero, Chris Benoit, Chris Jericho, Kurt Angle, The Dudley Boyz, The Hardy Boyz, Rikishi, and Edge and Christian.
In late 2000, WWF RAW is WAR moved from the USA Network to TNN. This coincided with the return of Steve Austin, after being out for close to a year due to injury. Despite having their biggest star back, the WWF's ratings started to slowly decline. Chris Kreski left the company, and Stephanie McMahon became the head writer. Despite this, the WWF presented what is considered by many to be one of their greatest single cards of all time, WrestleMania X-Seven, headlined by the Rock vs. Stone Cold Steve Austin for the WWF title. At the end of the show, Vince McMahon helped give Steve Austin the win, turning him heel in the process. Austin went on to form a union with Triple H called The Two-Man Power Trip, which carried WWF storylines for most of the Spring. But just as the next phase of the WWF began, the WWF lost two of their top stars, Triple H and Chris Benoit, to injuries. It was during this period that ratings took a serious blow, arguably due to the deaths of WCW and ECW, Steve Austin's heel turn and the absence of some big

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