The NWA recognized an undisputed NWA World Heavyweight Champion that went from wrestling company to wrestling company in the alliance and defended the belt around the world. In 1963, the champion was "Nature Boy" Buddy Rogers.
The rest of the NWA was unhappy with Mondt because he rarely allowed Rogers to wrestle outside of the Northeast. Mondt and McMahon wanted Rogers to keep the NWA World Championship belt, but Rogers was unwilling to sacrifice his $25,000 deposit on the belt (title holders at the time had to pay a deposit to insure they would honor their commitments as champion). Rogers lost the NWA World Championship to Lou Thesz in a one-fall match in Toronto, Ontario on January 24, 1963, which led to Mondt, McMahon and the CWC leaving the NWA in protest, creating the World Wide Wrestling Federation (WWWF) in the process.
In mid-April, Rogers was awarded the new WWWF World Championship following an apocryphal tournament in Rio de Janeiro. He lost the title to Bruno Sammartino a month later on May 17, 1963 after supposedly suffering a heart attack shortly before the match.
Toots Mondt left the company in the late sixties for unclear reasons, probably due to old age.
Although the WWWF had withdrawn from the NWA, Vince McMahon Sr. still sat on the NWA Board of Directors, no other territory was recognized in the Northeast, and several "champion vs. champion" matches occurred (usually ending in a double disqualification or some other non-decisive ending).
In March 1979, the WWWF was restarted into the World Wrestling Federation (WWF). The front office personnel remained unchanged during this period and the ownership belonged to Vincent J. McMahon. At some undetermined point, McMahon transferred stock amounting to a total of 50 percent to Phil Zacko (his longtime business partner), Arnold Skaaland, and Gorilla Monsoon