WWE Smackdown Superstar

WWE Smackdown Superstar
The Great Khali

Wednesday, August 13, 2008

World Wrestling Entertainment

In the late 1980s, the World Wrestling Federation's parent company, Titan Sports, filed for international trademark of the initals "WWF", which was disputed by the World Wildlife Fund. In 1994, the two companies had entered into an agreement over the rights to the usage of the initials.[5] However, the Federation's continued usage of the initials internationally led to a lawsuit.
The 2000 lawsuit was settled in 2002, and on May 6, 2002, the company changed its name to World Wrestling Entertainment, Inc., or WWE, and eliminated all elements that used the term "Federation". This forced the company to issue new licensed merchandise such as apparel, action figures, video games, and home videos with the new WWE logo. Additionally, older footage which used the company's "scratch" logo or the spoken initials "WWF" had to be re-edited to eliminate such content. To facilitate public awareness of the change, for a short while, WWE adopted the slogan Get the "F" out.

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