WWE Smackdown Superstar

WWE Smackdown Superstar
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Wednesday, August 13, 2008

Monday Night Wars

Under Eric Bischoff, World Championship Wrestling, the new name for NWA super territory Jim Crockett Promotions after its purchase by Ted Turner in 1988, began using its tremendous financial resources to lure established talent away from the WWF. In 1995, Bischoff upped the ante, creating WCW Monday Nitro, a cable show on Turner's TNT network, to directly compete with the WWF's flagship show, WWF Monday Night RAW. Eventually, on the strength of its newly-acquired WWF talent and the groundbreaking nWo storyline, WCW overtook the WWF in television ratings and popularity.
McMahon responded by stating that he could create new superstars to regain the upper hand in the ratings war, and at the same time tightening contracts to make it harder for WCW to raid WWF talent. Shawn Michaels and Bret Hart were elevated to the top of the card, gaining popularity based mostly on the excellence of their in-ring abilities, a far departure from the Hogan era. Despite this, the WWF was losing money at a rapid rate. WCW's reality-based storylines drew attention away from the WWF's.
In 2004, WWE published a DVD entitled The Monday Night War, which chronicles the battle between the two organizations. Critics say the DVD is one-sided, with the WWF being presented as good and hardworking and WCW portrayed as evil and its success a fluke.

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